Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way. It helps you to decide which people to work with, what behaviour to influence, how to go about it and how to measure it.
Facebook marketing can help you efficiently reach all of the people who matter most. Having a Page on Facebook is similar to having a website on the Internet. Your Facebook Page is a place where people can find your business online, learn more about your business, and connect with you. Start by inviting current customers or other interested people to like your Facebook Page. They can support you by interacting with your posts and sharing your content. This initial audience helps to establish credibility, build your reputation and spread the word about your business straight away. People who like your Page will receive notifications when you publish updates, helping you to reach them and stay top of mind. Getting more likes for your Page can help you to keep people updated about new products, promotions and events – and even turn them into new customers. Posting on your business Page is a great way to let your customers and fans know what your business is doing. Keep customers interested and engaged with industry information, product updates, event notifications and more.